Metropolitan Transportation Authority, Public Safety Campaign
Art Direction, Design
The Metropolitan Transportation Authority (MTA) relaunched its public safety advertising campaign with a powerful new slogan: "New Yorkers Keep New York Safe." This fresh approach features real MTA customers sharing their experiences of reporting suspicious packages or activities, emphasizing the crucial role that vigilant riders play in maintaining safety across the city's transit system.
The campaign's art direction and design focus on authenticity, showcasing diverse New Yorkers in familiar transit settings. By highlighting relatable scenarios, the campaign aims to demonstrate that reporting suspicious activity is both simple and essential for public safety.
Photography by Van Sarki.
