Under Armour, Black History Month, Brand Campaign
Brand Strategy, Signage and Environmental Graphics, Digital Design
Under Armour celebrates Black excellence in sports with a new product collection in collaboration with Morgan State University, honoring the rich legacy of Historically Black Colleges and Universities (HBCUs) and their athletes. Inspired by the tradition of African American quilting, the collection weaves together narratives of triumph and perseverance. Each piece features vibrant colors and designs that embody the spirit of HBCUs. This energy is dispersed throughout the campaign, infusing retail spaces, email marketing, and social media with cultural significance.
Awards
The Telly Awards — 2022 Silver Winner (Branded Content Campaign – Social Impact)
The Telly Awards — 2022 Silver Winner (Branded Content Campaign – D&I)
