Doja Cat, Hot Pink Album Campaign
Creative Direction, Design
For her sophomore studio album "Hot Pink," Doja Cat envisioned a vibrant, pink-themed concept. The album's visual identity fuses the whimsical world of "Barbie's Dream House" with the allure of the "Playboy Mansion," creating a unique and provocative aesthetic.
This vision manifests through a predominantly pink color palette, capturing the essence of Barbie's iconic abode. The artwork and visuals showcase Doja Cat's eccentric sense of humor, resulting in a playful yet daring aesthetic that challenges conventional norms.
By blending these contrasting elements, the album's visual identity achieves a delicate balance between innocence and sensuality. This juxtaposition serves to highlight Doja Cat's multifaceted personality and artistic vision.
Photography by Vijat Mohindra. Set Design by Eamonn McGlynn. Wardrobe by Brett Alan Nelson.
